Wine Speaking Friends

I am a consultant on Sensory Innovation, Senior Business Developer and Founder of Wine Speaking Friends. I have an Extensive background on Marketing and Sales, and I am an expert evaluator of Wines, Flavors and Fragrances. I love to do public presentations, workshops, and trainings to people. I have created, built and managed many Sensory Evaluation panels, including expert evaluators and regular consumers, for Wine, Flavor and Fragrance evaluation. 

I have helped hundreds of people to develop their sense of smell, and I am proud to see how many of them progressed in their professional careers over the years. My passions include Wine, Gastronomy, Anthropology, Fragrances, Sociology, Market Trends, Consumer Insights, intercultural communication and learning languages. I enjoy working with people from all nationalities because diversity always brings richness to civilization. 

I love making tangible the intangible value that the sense of smell brings to people: emotions, memories, ambiances, social connections, and so much more. I have created hundreds of compelling stories that contribute to sharing emotions through sensorial experiences. My vision of magics is when the value of products goes beyond the material and reaches people´s hearts, helping them to express feelings of love and care. 

Regarding my qualifications, I am a Ph.D. on Analytical Chemistry, specialist on Wine Flavors by the Oenology Faculty of Tarragona, Universitat Rovira I Virgili; I have an Executive MBA by EADA Business School; I am a Master in Food Science and Technology by the University of Barcelona, and I am a Biologist by the Universitat Autònoma de Barcelona. I speak native Catalan and Spanish, proficient French and English, and basic German. I understand Italian.