As an expert on Sensory Evaluation, I spent many years tasting Wines and also in the Flavors & Fragrances industry. I have trained hundreds of people to evaluate wines, flavors, and fragrances.
Novices usually do not trust their own sense of smell and do not dare to speak about scents. Progressively later, when they get trained and develop their own sensitivity, enjoying smells brings a lot of enjoyment to our lives.
For example, eating one strawberry after getting trained is a far better experience: you discover the nuances of the real fruit flavor from different varieties and qualities. It is like the before-and-after appreciating good music, for example.
And, when it comes to wines, it is all about sharing enjoyment with people. Our message to the World is: "You can enjoy your friends more with suitable wines."